Living in Lapland there has been a very noticeable difference since the winter season and I am able to make comparisons. Now, the snow has mostly melted (there are still patches) and the amount of people has reduced dramatically. Even though Lapland is beautiful during the summer it attracts very little international visitors.
These two images are taken roughly six months apart. Above, during the winter and the darkest time of year where the resort still seems to be empty. Below, taken a few days ago. The Christmas market has been replaced with a car park and the snow has melted and formed a small lake at the bottom of the ski run. In an effort to increase visitors during the off season a mountain bike competition was taking place.